When you launch an online or offline advertising campaign, you want to see a return on your investment. That return may look a little different from business to business, but in the end, you’re looking for a conversion opportunity, however you’re defining a conversion. One thing that can help your businesses increase your conversion rate is utilizing chatbots on your landing pages.
A regular landing page is a page where a user “lands” after clicking on an advertisement for a specific campaign. The page gets the user exactly where they want to be at that moment. When you throw in a chatbox on your landing page, it becomes conversational. Companies have found that customers are converting three-to-four times more than with a traditional landing page. And if that isn’t convincing enough, a recent study also found that 84 percent of consumers want to ask questions and get answers from companies within the same platform, i.e., chatbots.
So, what causes conversational landing pages to convert more customers? It’s the idea that the customer has moved from a passive viewer to a now engaged participant on a buying journey.
Even if you are considering placing a chatbot on your landing page, you have to make sure the bot is actually helping your customers get to the end goal. You have to ensure the bot is asking the right questions and leading the conversation to conversion. It is important to remember, though, it is a bot, so there may be something your customer has a question about that requires a more in-depth understanding. This requires you to figure out the best and easiest way to get your users in contact with a real person.
There are many different ways you can get started using chatbots to create a conversational landing page, and one of the easiest ways is using Facebook Messenger’s chat feature on your page. If you’re still not too convinced, check out these 9 Conversational Landing Page Examples that give you a view of the chatbots in action.