The choices of where a student can study are growing, and schools of all shapes, sizes, and stature must define what they stand for and what sets them apart. We work with individual schools and districts to ensure every touchpoint with a prospective family is meaningful, resonates and showcases their brand in the best possible light.
If you build it, they will come.
Enrollment marketing is a strategy often used in the higher education space by universities and colleges to attract and engage students and their families. As the K-12 landscape evolves and the number of choices for students and families increase, many of the same strategies and tactics used in higher education can be deployed by public, private and charter schools alike.
Considering your touchpoints with families in your surrounding area, especially new families, is key. When a new family moves to the area and asks to go on a tour of your school, are you prepared to wow them? When they leave, what are they leaving with? What’s the follow-up communication look like? Are you targeting them with online advertisements or hitting their email inbox with additional information in a timely fashion? These are all things you need to consider in today’s age where people expect constant communication and have unlimited ways to research you and your schools at their fingertips.
What happens next?
Education is evolving faster than ever, and schools of all shapes and sizes are at a pivotal brand moment. Connect with us today and let’s get started together.