Rhodes Branding won a 2022 Gold InspirED School Marketers Brilliance Award this week for the Bancroft Summer ad campaign for the Bancroft School in Worcester, Mass., in the only international competition that recognizes excellence in private and independent school marketing and communications. The Brilliance Awards are sponsored by InspirED School Marketers, a community that provides “brilliant ideas and brain food” for private school administrators around the globe.
The entries were judged by a volunteer panel of 71 marketing experts from around the world who are professionals in private schools or businesses specializing in private school marketing. The entries were scored on originality, persuasiveness, copy/script/dialog, visual elements, execution, and overall appeal.
With six different types of camps and various activities, the Bancroft team was looking to expand its reach for the summer program. We leveraged the school’s strong visual branding to create print and digital deliverables that furthered their outreach, amplified camp offerings, and attracted new attendees. By summer’s end, the program saw completely sold-out camps, increasing attendance by 37 percent year-over-year.
To view the 2022 InspirED Brilliance Awards winners, visit: https://www.inspiredsm.com/2022-brilliance-award-winners