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“Branding for Good” 2022 Recipient Announced

COLUMBIA, S.C., November 29, 2022 — On this Giving Tuesday, Rhodes Branding is excited to announce the Junior League of Columbia (JLC) as the nonprofit selected to receive pro bono branding and marketing services for the agency’s “Branding for Good” 2022 event. 

Rhodes Branding is a Columbia-based marketing and branding agency that helps K-12 schools across the U.S. position themselves for success through branding, marketing, and communications. After a brief hiatus during the COVID-19 pandemic, the agency is excited to relaunch the Branding for Good initiative – designed to provide professional creative resources to a nonprofit in need of a boost to its brand. 

“We work tirelessly for our clients in the K-12 community, but we know successful branding and marketing strategies are applicable across sectors. So why not use our expertise for good?” said Austin Rhodes, Rhodes Branding President and Co-Founder. 

“This year, we’re eager to leverage our resources to support a nonprofit in our own backyard that finds solutions for community issues, and advances women’s leadership in the process,” said Rhodes.

“As the Junior League of Columbia quickly approaches its centennial, we know that the impact on the Midlands expands far beyond the female leaders the League has trained and the nonprofits the League has served through philanthropic partnerships,” said JLC Executive Director Rachel Price. 

Rhodes Branding will work with the JLC to increase community awareness of and engagement with the chapter, through the development of the nonprofit’s first-ever Annual Report. This snapshot of JLC’s membership, mission, impact, and community partners will be designed as a key marketing material for use by the chapter in its communications, fundraising, and member education.

“We are thrilled to be selected as this year’s Branding for Good recipient and look forward to working with (Rhodes’) team of experts as they help us share the League’s story of impact,” said Price. 

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About the Junior League of Columbia

The Junior League of Columbia is the largest all-women’s service organization in the Midlands whose mission is to advance women’s leadership for meaningful community impact through volunteer action, collaboration, and training.

The Junior League of Columbia is a member of the Association of Junior Leagues International, Inc. (AJLI), which has been on the forefront of social reform, identifying problems—pollution, illiteracy, domestic violence, foster children without a safety net—and finding solutions for more than a century.


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