Oak Ridge Schools

Visual Identity

Project Overview

As one of the top school districts in the state of Tennessee known for innovative STEM programs and a unique history, Oak Ridge Schools came to us in need of a brand refresh that reflected its current values and tied into its history. Affectionately known as the Secret City to most, Oak Ridge, Tenn., sits 25 miles west of Knoxville and was established in 1942 as a production site for the Manhattan Project — the massive American, British, and Canadian operation that developed the atomic bomb.

Throughout the research phase of this process, our staff took an in-depth look at Oak Ridge’s unique history and decided to tie it into the new, streamlined visual identities for the school district and nine individual schools.