Located in Worcester, Mass., the Bancroft School is a co-educational PK-12 independent school in New England. Ranked the fourth-best private school in Massachusetts, the Bancroft School is in one of the most competitive markets in the United States for school options.
Building a visual brand for a top New England prep school.
With six different types of camps and various activities, the Bancroft Summer team was looking to expand their reach and get people talking.
They called on Rhodes Branding to boost brand awareness and increase camp application numbers. We leveraged their visual branding to create print and digital deliverables that furthered their outreach, amplified their camp offerings, and attracted new attendees. By summer’s end, the program saw completely sold-out camps weekly, increasing their attendance by 37 percent year-over-year.
We helped Bancroft Summer increase attendance by 37 percent year-over-year.
increase in total attendance