Many nonprofit organizations don’t have the resources, time, or staff to handle branding and/or marketing needs successfully. To that end, the Rhodes Branding team decided to put a twist on Giving Tuesday and offer a free rebrand to a deserving nonprofit organization.
On Giving Tuesday 2020, a call for applications was put out for “Branding for Good” on social media and through a news release sent to the media. The nonprofits could submit their information for a chance to receive a branding package that included a new logo, website, and branded merchandise. After receiving the applications, the Rhodes Branding team held a session to review each applicant and select the winner based on organization size, the mission and the need for branded materials. In the end, Birmingham Jumpstart, an organization that focuses on literacy in Birmingham, Ala., was selected.