Lexington School District 2 serves nearly 9,000 students across 15 schools throughout Cayce, West Columbia, Springdale, Pine Ridge, and South Congaree in South Carolina. Like many districts nationwide, Lexington 2 was in need of help with teacher recruitment marketing.
Lexington School District 2 serves nearly 9,000 students across 15 schools throughout Cayce, West Columbia, Springdale, Pine Ridge, and South Congaree in South Carolina. Just like many districts nationwide, Lexington 2 was in need of help with teacher recruitment marketing. Through our partnership with the district, we were able to provide them with marketing tools and materials to decrease teacher vacancies.
To create the most successful marketing strategy, Rhodes Branding developed and produced a recruitment video, an HR landing page that has received over 250,000 visits, and a digital ad campaign that reached more than 17 million people in target locations across the United States.
In addition to the digital campaign, we worked with the district to place a series of billboards throughout the Midlands region. The billboards highlighted the district’s support systems, signing bonus, and several others to show prospective recruits that Lexington 2 is one of the top districts for teachers.
We also revamped the HR team’s exhibit presence at job fairs, providing new branded materials and video screens to show the “Find Your Place in Lex 2” video our team produced.
The “Find Your Place in Lex 2” campaign reached over 17 million people across digital and traditional media platforms, helping the district increase total applications by 21 percent and teacher applications by 12 percent.
