Brand Development

Brands are more than just names and logos; they are the organization’s complete personality, reflected at every touchpoint. A clear brand image requires a consistent look, voice, and message across all mediums, from your website to social media accounts.

It’s your identity; control it.

It's more than your logo.

While you might think of branding as the logo or colors that represent your organization, it’s much more than that. Think of your brand’s visual identity as the nuts and bolts that hold the parts of your car together. While that’s a crucial factor to making sure you aren’t stuck on the side of the road, it’s your engine that makes everything go.

Words matter.

Every successful brand has a mission, purpose and promise that it communicates to its customers over and over again. Your brand’s messaging platform is the engine that keeps you moving. Ultimately, a well-constructed messaging platform that clearly identifies who you are, what makes you unique and tells a compelling story will allow you to connect with people in a personalized, human way.

Authenticity & consistency is key.

When you work with us to develop your brand, whether it’s overhauling your visual identity or creating a messaging platform, our goal is to develop something that is authentic, clear, compelling, unique and consistent across every channel. That’s what your parents, students, alumni and community expect from you.

Control your narrative.

If your brand isn’t clear in the messaging you use on your website, social media channels, marketing materials, or consistent among your teachers and staff, you’re at risk of others shaping your narrative instead of shaping it yourself. In an era of increased competition for schools, this can prove costly.

0 %

of millennials expect a consistent brand across all channels (SDL).

What happens next?

Education is evolving faster than ever, and schools of all shapes and sizes are at a pivotal brand moment. Connect with us today and let’s get started together.