Want to find the touchpoints (and friction points) in your school’s recruitment and onboarding processes? Improve internal communication with staff or external engagement with families? Try journey modeling.

I recently highlighted the benefits of using this model to inform engagement strategy on an episode of the “Transformative Principal” podcast hosted by Jethro Jones – principal extraordinaire-turned-leadership development coach. 

Taking a look at how journey modeling uncovers key touchpoints with school community stakeholders, we unpack best practices to develop a strategy for improving engagement.

Forever the communicator, I emphasized the need for inclusive communication when seeking to improve school processes, encouraging educational leaders to actively listen to all stakeholders to create a truly representative school culture.

As Jethro and I discuss, the intentionality behind journey modeling comes full circle for schools. By being proactive in building relationships at key moments, educational leaders have the power to shape their schools’  narratives of their schools, creating brand ambassadors who will ultimately become a touchpoint in a future candidate’s or family’s journey with the school.

AI contributed to the outline of this blog.

Audiogram by "Transformative Principal"

Director of Client Engagement at Rhodes Branding | Website | + posts

Molly is the liaison between education leaders and the agency, connecting the K-12 community with services designed to accelerate performance and market position. She leads content and partner engagement strategy and is a frequent conference presenter and podcast/blog guest. Molly likes to push it to the limit, and races competitively in Obstacle Course Races on the weekends.