Insights

Fresh thinking on K-12 communications and branding.

Here is our #SchoolPR question and answer blog with Zachery Fountain.

#SchoolPR Q&A: Zachery Fountain

December 12, 2019

RB: What is your name and occupation? ZF: Zachery Fountain, Director of Communications and Public Relations for the Flagstaff Unified School District. RB: […]

Team gathered to review calendar at a roundtable

A Content Calendar: What it is and why you needed it yesterday

December 6, 2019

What is a content calendar? Content calendars are shareable resources that your team can use to plan all content creation and promotion and […]

9 tips to recognize teachers and staff throughout the year

November 5, 2019

Retain and motivate your staff with positive acknowledgment As a leader, it’s important to create a cohesive team culture for your employees. A […]

When engaging alumni, the two most popular ways we think of are asking alumni for donations and reunions. However, it is important to know that your alumni are looking for more than just being asked for money and hanging out with former classmates. Alumni can be an important ongoing part of your school’s community, including interacting with current students. These 5 ways will help you to engage your alumni on a deeper level.

5 ways to engage alumni

October 3, 2019

Offering More Relevant Content and Opportunities to Engage with Alumni on a Deeper Level When engaging alumni, the two most popular ways we […]

Useful stats to better understand Generation Z.

Useful statistics and info to better understand Gen Z

September 26, 2019

Generation Z is the newest generation to be named and encompasses people born between 1998-2015. They are currently make up nearly 74 million […]

The countdown is on, and organizations from every corner of the United States are preparing for this year’s #GivingTuesday on December 3.

Is your school ready for #GivingTuesday?

September 4, 2019

The countdown is on, and organizations from every corner of the United States are preparing for this year’s #GivingTuesday on December 3. Does your school have a strategy for #GivingTuesday?

Anyone who has managed a district or school's social media presence knows what a hassle it has traditionally been to schedule posts to Instagram. Finally, there appears to be a light at the end of the tunnel.

How to schedule Instagram posts from your desktop

September 1, 2019

Anyone who has managed a district or school’s social media presence knows what a hassle it has traditionally been to schedule posts to Instagram. Finally, there appears to be a light at the end of the tunnel.

Social media image and video specifications for every platform.

2019 social media sizes cheat sheet

August 29, 2019

With our favorite social media platforms constantly adjusting and tinkering with their image dimensions, here are the ideal image sizes to use on social media in 2019.

Curriculum is often the first thing that comes to mind when we think of education. More often, curriculum is considered the most important part of education. But what if there was something else keeping many of your students from learning certain subjects or skills?

6 ways to improve your school with interior design

August 12, 2019

Curriculum is often the first thing that comes to mind when we think of education. More often, curriculum is considered the most important part of education. But what if there was something else keeping many of your students from learning certain subjects or skills?

Video continues to reign as king in terms of the most popular type of content out there. And, that doesn’t appear to be changing any time soon. According to Cisco, by 2022, online videos will make up more than 82 percent of all consumer internet traffic — 15 times higher than it was in 2017.

4 creative ways to promote your school using video

August 5, 2019

Video continues to reign as king in terms of the most popular type of content out there. And, that doesn’t appear to be changing any time soon.