Legion Collegiate Academy is a public charter high school that offers a dual enrollment program where students can earn college credits, saving them time and money down the road. The school has a split schedule, with students in the classroom in the morning and on the field in the afternoon. As a non-traditional school, Legion needed to expand its brand awareness and brand identity with hopes of increasing enrollment numbers.
Legion called on us to capture the distinctive aspects of their school and show residents of the Palmetto State why they should enroll.
One of our first steps was to conduct a competitive audit, which mapped out information on competitors in the area. After analyzing other schools, it was time to look inward. Our team traveled out to Rock Hill and met with Legion administrators and teachers. After the brand immersion workshop, it became apparent that we needed to streamline the school’s messaging and visuals to highlight its points of difference to prospective families.
A website redesign was also included in the enrollment efforts. We created a sleek and interactive website that is easy to navigate. Since launching the website and implementing digital marketing initiatives to drive traffic there, Legion has seen a 25 percent increase in enrollment.
To take our enrollment initiatives to the next level, we provided videography and photography that gave viewers an inside look at Legion. From athletes doing backflips to Food Truck Fridays, they captured the school’s high-energy and positive atmosphere.
We are also implemented a new enrollment CRM for the school that simplified the application process for families and is adaptive to every student’s needs.
Through our branding, creative, and marketing efforts with Legion Collegiate Academy, the school has seen an increase across the board in inquiries, enrollment, website traffic, and social media engagement.
