Fox Creek High School opened its doors in 2004 with a vision to create an interconnected learning environment that combines a demanding college-preparatory education with the many resources of the Central Savannah River Area (CSRA). As the school approached its 20th anniversary, the Fox Creek team, led by Principal Josh Trahan, turned to Rhodes Branding to provide strategic branding and marketing strategy to boost enrollment.
The partnership kicked off in November 2022 with comprehensive enrollment, marketing, and competitive audits ahead of a Brand Immersion Workshop. In February 2023, our team traveled to the Fox Creek campus to conduct the workshop and dive deeper into the school’s brand equities, target audience, and positioning.
Informed by our conversations and collaboration at the workshop, our creative team got to work bringing the new brand platform to life through video production and a multi-channel digital marketing campaign. In just 4 short months, the campaign, launched across social and programmatic CTV, contributing to a 3.125% increase in enrollment year-over-year.
Building on this momentum, the partnership continued into 2023 with a primary focus on developing and launching a new website at foxcreekhighschool.org. Our objectives included improving the overall user experience, creating a responsive and visually engaging design, and honing in on the prospective family and employee audiences.
With our in-depth understanding of Fox Creek’s position in the market and newly redefined brand platform and creative materials, our team quickly revamped the website’s look and feel – updating itsstructure and sitemap, visual design elements, photography, and content. Within 3 months, the new custom site was primed and ready for fall enrollment.
