Located at Midlands Technical College on its Beltline Campus in Columbia, ROMC opened in 2003 as the only high school of choice in the Richland One School District. While the school maintained consistently high graduation rates year after year, it needed to build broader awareness in the region and increase enrollment following the COVID-19 pandemic.
Under the leadership of Dr. Carla Brabham, ROMC turned to Rhodes Branding in December 2022 to serve as an extension of its marketing team and build a strong enrollment marketing strategy.
The first phase of our partnership focused on improving ROMC’s digital presence and marketing collateral. Our team refined the website’s navigation and user experience, streamlined its search engine results page, and built a library of creative assets through a full-day photo shoot.
We launched the school’s first-ever digital ad campaign to increase registrations for spring information sessions. The four-month campaign generated 1.16 million impressions and 6,500+ clicks, resulting in more than 100 attendees. The campaign led to the highest information session attendance numbers both in person and online and contributed to the largest overall enrollment for the 2023-24 school year. ROMC began the 2023-24 school year with 33 percent more students than the previous year.
The enrollment marketing campaign with ROMC has led to a 33 percent enrollment increase, generating more than 1.1 million digital impressions and 6,500+ new visitors to the school website.