Located 25 miles from Boston, Framingham Public Schools has long been known for its commitment to diversity and innovative thinking. However, a modified version of their town seal had visually represented the district for many years. When the old town seal phased out, FPS needed a current and community-supported refresh.
We formed a diversified branding committee to help guide the process and provide input and feedback. This group included teachers, board members, and stakeholders within the FPS community. Through this process, we discovered the differentiating aspects of FPS we knew we wanted to celebrate in their slogan and visual identity. We then set out to create an identity that inspired and encouraged passion within the district, reflected the district’s pathways to the future, and showcased Framingham Public Schools’ commitment to creating an environment welcoming and accepting of all students.
After settling on final options, the district gathered community input from parents, staff, and high school students who were encouraged to complete an online form via email, text, social media, and the website. The survey was sent out in English, Portuguese and Spanish to accommodate their multilingual community. This outreach was successful, yielding over 700 responses.
The result was the launch of an attractive brand identity that FPS and their community are proud of. The brand celebrates its core values while featuring a new look and feel. It is entirely new in characteristics and can thrive on its individuality. This rebrand will guide the process of creating a new, modernized website with improved accessibility. FPS also looks to this rebrand to boost its efforts in attracting new teachers and staff.
